I've been thinking a lot about this, and it makes me angry.
Within the realm of feminist activism (and feminist community), there is this cloud of judgment that hangs over those of us who activate our activism online. Even if we are demonstrating, flyering, etc on street level, our online activism is brushed aside--as if it doesn't even matter. It's not "good" enough.
As the founder of Guerrilla Feminism, I get asked many questions about how to create and sustain a successful Facebook page. I'll say that creating and running a page is a lot of work--especially the bigger you get. It's not easy, but it's also not brain surgery. With GF, there have been times where I really wanted to delete the whole thing, but that's when I know I need to take a step back--literally move away from the computer. Those times are not the majority (thankfully). I wish I would have known what I know now before starting the GF page. I have learned oh-so much.